Steve Rubel: For the next wave of media upstarts, it’s the dog and the rest is the tail

17 Jan

Steve Rubel, SVP, Direktur Insights for Edelman Digital, divisi dari Edelman, perusahaan public relations, menulis dalam blognya mengenai gelombang media di masa yang akan datang.

The next wave of media disruptors are laser focused on being tailored, rather than retrofitted, for mobile devices. They start out sometimes just as apps, creating a strong beachhead in your pocket. Then they use these platforms to springboard into other ancillary media ventures. This means they’re cut from a different cloth than older stalwarts that often need to retrofit themselves for mobile.

With Internet consumption on mobile devices set to surpass the same on PCs next year, according to Morgan Stanley, and US smart phone penetration to hit 50%, Nielsen says, mobile is no longer the tail on the media dog. For the next wave of media upstarts, it’s the dog and the rest is the tail.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: